VIETNAM
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Work
The Athens Mosaic

The Athens Mosaic

Heineken

Everything we love and we'd never change about Athens, become the tiles of real mosaic in the city centre.

The results

A 65m2 real art installation made out of 4.235 user generated tiles.

The challenge

In a city like Athens and in a time of negativity and change we needed to find a way to shift discussion to all the things we would never change about it!

The solution

Create a real-life, piece of art exclusively made out of user generated content. Starting at a dedicated website, users could create a unique digital tile with their favorite things in Athens. In the second phase of the campaign, all these images where digitally printed in real tiles and where placed in a real artwork in the city centre. A user-generated urban monument installation in the city centre.

A real- life work of art in the city centre

A real- life work of art in the city centre

A real- life work of art in the city centre

A real- life work of art in the city centre

A real- life work of art in the city centre

A real- life work of art in the city centre