Campaign coincided with the Skyfall film release, to affirm mental leadership, build stronger brand loyalty and create consumer advocacy.

The results

Increased Facebook fan base by 170% with more than 400 competitor to join in Facebook Activityn, reached more than 300K views on YouTtube. On-ground activation got a total participations of 1,454 (5 min per participation) and total visitors of over 1 million.

The challenge

To create a connection between Bond and the brand with 'Crack The Case' Event while keeping consistency in brand experience.

The solution

One seamless platform of engagement, to ensure that the audience’s experience from TVC, offline channels to online is connected and continuous.
Engagement between the Bond platform with CTC challenge and the audience:
- Interactive materials captured eye-balls and attracted people to engage with the brand
- Seeding and KOL influencers helped create a wave of virality to encourage people to try new experiences.
- Search/SEO optimized to ensure we reached a wider range of audience.