Jane Lin-Baden outlines “how to win in the digital economy” at Dentsu Digital Camp in Bulgaria


Jane Lin-Baden outlines “how to win in the digital economy” at Dentsu Digital Camp in Bulgaria

Last week, the inaugural Dentsu Digital Camp took place in Sofia, Bulgaria, for digital specialists to showcase new innovative business solutions, and to share experiences of working in the digital economy. The event saw over 600 representatives from local advertisers, media owners and tech companies, and covered topics including multiscreen advertising, multichannel experiences, new media models, innovation and disruptive consumer trends to tackle ‘Winning in the Digital Economy’.

A key part of the Digital Camp was keynote speeches from a selection of special guests, including Global Director of Innovation at Dentsu, Kei Shimada, eCommera Linked by Isobar CEO, Mark Fagan, and Isobar Asia-Pacific CEO, Jane Lin-Baden. Jane, who has experience in both start-up companies and with giants in the industry, like P&G and Mondelēz, shared her vast amount of knowledge and experience with delegates, and provided inspiration.

The event was well received, with speakers, sponsors and attendees alike hailing the Dentsu Digital Camp as the premier event for the advertising industry in Bulgaria.

Maria Grachnova, CEO Bulgaria, Romania & Adriatics, Dentsu Aegis Network, said: “I’m really, really proud of the way we stated from the very first edition of this event that Dentsu Digital Camp is a knowledge platform that you should not miss in any way. I would personally like to thank each and every one of our dedicated speakers – as they were the ones that made this magic happened.”

Once the conference had concluded, Jane Lin-Baden caught up with Manager News to talk about advertising ideas from a new dimension: “I believe the whole advertising industry is moving forward driven by programmatic advertising. From a global perspective, there are a lot of tools in this area – some of them only for content distribution and others that add to the production process.”

Read the full interview with Jane on the Isobar blog, and to get a taste of the event in pictures, click here.

London, United Kingdom

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