New York, NY, United States

Senior A/B Testing Developer

Isobar is a global digital agency that delivers experience-led transformations powered by creativity.  We have redefined the way consumers experience music through emerging technology with the creation of Aeronaut.  We have taken six disparate brands and brought them under one house through the transformation of Zwilling.  We have strategized, built and executed the digital reinvention of Enterprise, Alamo + National.  And we have connected families to LAIKA’s Missing Link characters through the power of voice.  Isobar has a longstanding history of solving complex business problems.  We have deep expertise in UX, creative, technology and optimization and are able to take on the toughest problems because of it.  Sound like something you want to be a part of?

Position Overview

Isobar is looking for Senior A/B Testing Developers  who are interested in applying their expertise in front-end technologies to develop and support enterprise-class A/B and complex multivariate testing (MVT) for our clients. The candidate must have experience working in structured environments following defined development methodologies, including client/server and multi-tiered design and development.

This position is an integral part of the Optimization team. The Senior Developer will be challenged to utilize all available front-end technologies (HTML, JavaScript, CSS) to support development, implementation, and analysis of marketing-driven testing campaigns using tools like Optimost, Optimizely, Adobe Target, and Maxymiser.

Leveraging a thorough knowledge of HTML/CSS, MVC frameworks, OOP techniques, and knowledge of JavaScript/DOM and JavaScript frameworks (jQuery, Prototype, Dojo, Ext, etc.), Senior Developers at Isobar work in a collaborative environment to create technical solutions that support optimization and testing strategies of client sites.

  • Ensure flawless design and execution of tests—all of which begin with a well-crafted hypothesis and have clear measurements of success and metrics designed to answer hypotheses
  • Work both independently and collaboratively to implement, monitor, and analyze advanced A/B and multivariate tests
  • Mentor and train junior MVT developers to expand their skills and knowledge of front-end development and conversion optimization/testing
  • Proactively anticipate issues and develop solutions
  • Drive actionable insights from tests, and deliver technical and statistical information to non-technical client team members
  • Ensure accurate, high quality, statistical analysis of test data
  • Identify successes, failures and trends across sites, and effectively communicate these findings to the organization
  • Measure results against stated objectives, applying a variety of analysis tools to interpret data and identify key patterns and findings
  • Combine test results with other relevant data sources, both internal and external, to enhance the quality of the insights
  • Develop processes that enable the successful development of experiments
  • Provide support and troubleshooting to ensure cross-functional business partners are clear as to their roles and responsibilities throughout the test process
  • Deliver test results and insightful data to client management teams

Required Skills
  • 2-4 years of experience focused on front-end web development
  • 1-2 years of experience executing A/B and multivariate tests using industry tools such as HP Optimost, Optimizely, Adobe Target, etc. (Training for specific tools may be provided)
  • Strong command of essential web technologies, including XHTML, CSS, JavaScript, JS Libraries, AJAX, JSON, DOM scripting, unobtrusive JavaScript, XML/XSLT, and W3C DOM methods and properties
  • Basic understanding of conversion optimization principles as well as practices and web analytics solutions (Adobe Analytics, Google Analytics, etc.)
  • Understanding of tableless page layout and positioning, browser behavior and compatibility, and cross-browser issues and solutions
  • Ability to manipulate site content and functionality using client-side technologies
  • Some experience with SQL and databases
  • Strong desire to apply technical development skills to innovative marketing solutions and products that make real impact on client businesses

Nice to Have
  • Exposure to source code management tools like CVS and SVN
  • Exposure to Service-Oriented Architecture and Web Services development standards (SOAP, XML, WSDL), and developing on the Spring and Hibernate frameworks
  • Exposure to Adobe Photoshop and other graphic-editing tools