Transforming healthcare

Transforming healthcare

Scott & White

Empowering members and employers to make better healthcare decisions with data and a digital-first experience

The results

Site usage doubled almost immediately, creating a core channel for customer service and healthcare management

The challenge

Rethinking what healthcare means in the digital age

Scott & White Health Plan needed to transform their digital consumer experience, which had low user engagement, a fragmented experience and little self-service functionality. The goal? To create a digital-first, yet down-to-earth experience with superior customer service and utilization features.

The solution

We created a true partnership between providers and members

We launched an easy to navigate, responsive experience that delivers full-service healthcare management. Frictionless data collection and ambient notifications help members make educated health/wellness decisions in real time. And empathetic content helped the experience feel welcoming, not sterile.