Isobar Wins MediaPost 2018 Appy Award for Heidelberg Project App
Work Received Win in Mapping/Location-Based Category
Pleased to be awarded a MediaPost Appy Award in the Mapping/Location-Based category for the Heidelberg Project App. The app was also a finalist in the Charity/Non-Profit category.
HP is an outdoor art installation founded in 1986 by Tyree Guyton as a creative response to urban blight and decay in the Detroit neighborhood in which Guyton grew up. Over 32 years, HP has served as a community organization that improves the lives of people and neighborhoods through art. The app is designed to guide users through a unique tour of the site leveraging GPS technology.
“The ability to share history about the Heidelberg Project with both local visitors as well as people around the country is something we’ve always wanted to do,” said Heidelberg Project President Jenenne Whitfield. “Amplifying the art that has been transformative to our city, through technology, is a game changer for the project and we look forward to what’s next.”
“Working with the Heidelberg Project over the past year and a half has truly allowed us to push the boundaries of innovation,” said Dave Meeker, VP and Global Director of Emerging Technology. “This app is just one small part of a larger digital transformation and we’re excited that it has been acknowledged for its success.”
The MediaPost Appy Awards honor excellence in mobile apps. Details about the Appy Awards and a list of winners in all categories can be found here: https://www.mediapost.com/appyawards/winners/
For more information, contact:
Jackie Berté, Isobar US
212 909 2325 | firstname.lastname@example.org
About The Heidelberg Project
Founded in 1986 by Detroit-based artist Tyree Guyton, The Heidelberg Project is a Detroit-based community organization that has used art as a catalyst to breathe life into the community, transforming detritus into public, outdoor art installations. De-signed to improve the lives of people and neighborhoods through art, our mission is to inspire people to appreciate and use artistic expression to enrich their lives and to improve the social and economic health of their greater community. The theory of change for The Heidelberg Project begins with the belief that all citizens, from all cultures, have the right to grow and flourish in their communities. The Heidelberg Project believes that a community can re-develop and sustain itself, from the inside out, by embracing its diverse cultures and artistic attributes as the essential building blocks for a fulfilling and economically viable way of life. For more information please visit http://www.heidelberg.org/