Isobar invests in technology partnerships with Global Channel Partner promotion


Isobar invests in technology partnerships with Global Channel Partner promotion

Isobar has announced that Peter Giersch, Vice President, Channel Partners Isobar US will expand his role to Vice President, Global Channel Partners. In addition to his current responsibilities, Peter will be responsible for building and growing strategic partnerships across Isobar’s key markets in the US, EMEA, APAC and LATAM. Peter’s focus will help facilitate and enable transformational solutions for global Isobar and Dentsu Aegis Network clients that are innovative, creative, data-led and integrated to drive business results for clients.  

Peter will be based in Boston MA but work closely with the Isobar’s key market leadership, partner, and client teams.  He will continue to report to Deb Boyda, Isobar US CEO, in addition to Vikalp Tandon, Isobar’s Senior Vice President & Global Head of Data and Technology. 

Vikalp Tandon, Senior Vice President & Global Head of Data and Technology, Isobar commented: “We are excited that Peter has joined the Isobar Global team.  As we continue to closely partner with the world’s most innovative and disruptive technology firms, we recognize the strategic importance of strengthening our Isobar and Dentsu Aegis Network global relationships. Our team, with the support of Peter, looks holistically at our global partnerships to drive more strategic outcomes for our clients, client teams and partners.”

Peter Giersch, adds, “I am excited to work with Isobar’s Global team to help grow and extend our partner relationships. We have experienced great success with our strategic partners in all of our markets. Given the pace of disruption in the market, we believe there are tremendous opportunities to expand upon these partnerships across Isobar’s 85 global offices.”   

Isobar holds Global Strategic Partner status with Adobe, the highest level of partnership for an agency, with over 150 certifications around the globe and is an Adobe Marketing Cloud Specialized partner in AEM.   Isobar is a Platinum Salesforce Partner, is the Asia Pacific leader in Salesforce Commerce Cloud (Demandware) and has one of the largest Salesforce Commerce Cloud skill-sets in the world. Isobar is a SAP Hybris Partner and SAP Hybris Value Added Reseller (VAR), Microsoft Managed Partner, an Oracle Business Partner, an Apple Strategic Partner, and is the Asia-Pacific Leader for Magento.


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