Isobar Announces Key Leadership Changes
Agency Makes Three C-Suite Promotions to Bolster US Leadership Team
Today we are excited to announce three key leadership changes, showcasing our commitment to growth and innovation. We elevated Tonya Bakritzes to Chief Marketing Officer, Sean Shelby to Chief Technology Officer and Dave Meeker to Chief Innovation Officer. All of the newly created roles will report into US CEO, Deb Boyda and are effective immediately.
The newly bolstered leadership team emphasizes our efforts to elevate and grow the agency. With these newly appointed roles, we will be able to continue to focus on delivering clients with the most innovative solutions, while also putting more of an emphasis on marketing efforts and growth initiatives.
As Chief Marketing Officer, Tonya Bakritzes will drive the agency’s US marketing strategy, lead the marketing team and all marketing and communications efforts. In addition, she will oversee Isobar’s brand positioning and its impact strategic growth initiatives in 2019.
“Isobar doesn’t just preach innovation, we embody it, in everything that we do,” said CEO, Deb Boyda. “By making these changes to our leadership team, we are becoming more agile and are enhancing our existing capabilities. Tonya, Dave and Sean have proven themselves to be exceptional leaders over their tenure and I’m confident that these new roles will allow them to inspire an even higher level of strategic solutions. We’re all incredibly excited for this next chapter and look forward to getting started.”
Dave Meeker, who also holds the global title of Global Director, Emerging Technology, will formalize Isobar’s innovation expertise through the creation of the Innovation Practice and represent these capabilities in a more official capacity among the executive management practice.
Elevating Sean Shelby to Chief Technology Officer, will allow for a strategic focus on our technology offering. Shelby will oversee and advise US senior leadership on all technology matters, in addition to overseeing the creation, use and management of Isobar IP. He will also work closely with the Innovation and AI and Data practices to ensure their needs are supported.
The changes to the Isobar leadership team enable us to further our mission of providing clients with innovative solutions and experience-led transformations.