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Forrester report: Get Emotion Right in Your Brand’s Digital Marketing

3/13/2018

Forrester report: Get Emotion Right in Your Brand’s Digital Marketing

The latest Forrester report, written by VP and Principal Analyst, Thomas Husson, takes a look at how marketers are leveraging emotion to improve their digital marketing strategies.

Forrester talked with Jeremy Pincus, VP and Shawna Ramsey, Account Director, regarding Isobar’s unique approach. Find a couple of highlights from the report, here:

Marketers automatically assume that emotion is abstract and intangible. "Many brands don't yet measure emotion, but the most innovative and successful brands invariably do," shared Jeremy Pincus, vice president of Isobar's Marketing Intelligence Practice.

Agencies like Isobar are at the forefront of measuring such emotional experiences. Marketers should monitor the following technologies' growth, testing them as part of a maturing emotional marketing approach.

To purchase the full report, please visit Forrester’s site here

To learn more about Isobar’s Emotion Science practice visit here

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