Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype
Dave Meeker, VP, was included in eMarketer’s most recent report focusing on Artificial Intelligence for Marketers. He spoke with reporter Sean Creamer about the state of the industry and what we can expect to see in the future:
The advent of new algorithms, faster processing and massive, cloud-based data sets is making it possible for companies in all industries to experiment with artificial intelligence (AI). And while marketing and sales are particularly ripe for innovation, it’s still early days for adoption. Brands and agencies are working together to navigate a web of quickly evolving solutions.
“Artificial intelligence is the product of the ability for machines to learn. And machines, while they seem smart, aren’t really able to be smart unless we feed them data so that they can make decisions that are much more intelligent.” —Dave Meeker, Isobar
Download the full report here to learn more: http://www.emarketer.com/Report/Artificial-Intelligence-Marketers-2018-Finding-Value-Beyond-Hype/2002140