Tonya Bakritzes

Chief Marketing Officer, Isobar US

Tonya Bakritzes
As Chief Marketing Officer, Tonya Bakritzes will drive the agency’s US marketing strategy, lead the marketing team and all marketing and communications efforts.

Tonya has over 16 years of experience delivering large-scale digital solutions in a variety of industries. As a trusted advisor, Tonya collaborates closely with her clients across all aspects of digital project delivery to ensure that expectations are exceeded at each stage. Her past work has varied from business planning, consumer research & strategy development to design, build and support of enterprise-scale platforms to marketing campaign planning, execution, and optimization.

Tonya was a founding member of pioneering digital agency Roundarch, which became Isobar US in 2013. Her clients have included Wyndham Vacation Ownership, Exelon, Country Financial, Sony, Time Warner Cable, and Northern Trust. Tonya has a BS and MS in Industrial Engineering from the University of Michigan.