Isobar has won the Grand Prix in the Digital Craft Lions at Cannes Lions 2018.
Cannes Lions, the most prestigious creative award in the world, awarded ‘Aeronaut’, a world-first VR experience for William Patrick Corgan (aka Billy Corgan of the Smashing Pumpkins).
Directed by David Liu and Rob Ruffler, the powerful content was designed as a fully immersive and participatory VR experience, and 2D video was filmed within the VR experience using Cinemachine, a new software tool from Unity, a creation engine.
The 2D video was filmed inside the 3D VR world and was imagined by San Francisco artist Danny Bittman using Tilt Brush and Blocks from Google, and brought to life by entertainment network Viacom and the Isobar US team.
The team captured Corgan’s three-and-a-half-minute performance in volumetric video at Microsoft’s Mixed Reality Capture Studios, Isobar, Viacom, and Bittman were able to place Corgan inside Bittman’s creative world, and use Unity to take viewers inside that world as well.
“Aeronaut VR” has been described as the highest quality representation of volumetric video capture and playback in the marketplace.
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“The work wowed the jury with its masterful craft and its use of innovative technology to elevate a music video into a powerful multidimensional artwork.”