Jory Edmunds

Chief Strategy Officer

Jory  Edmunds
Using the power of human and brand truths to drive business success in the age of experience.

As Chief Strategy Officer for Isobar Group, Jory runs our strategic disciplines, orchestrating experience opportunities across business, brand, and consumer insights – all backed by our industry-leading Isobar Marketing Intelligence group.

Jory graduated from Northwestern University with a B.S. in Communication Studies. In his career, he’s developed a hybrid approach to strategy – first cutting his strategic teeth at traditional agencies like Y&R, and then applying that consumer-orientation to digital agency relationships at Razorfish. He has a true love for unlocking consumer truths, understanding peoples’ needs and motivations across channels, and using those insights to help clients such as Patrón Tequila, Shiseido, Etihad Airways, Target, Neiman Marcus, and Samsung.