TAIWAN
Mid-night Barbershop

Mid-night Barbershop

Regaine

A midnight-exclusive barber shop offers live stream chat and consultancy about hair loss. Not only aim to take care of men’s hair, but also build their emotional well-being.

The results

Nearly 277,000people visited the site within a month

Over 110,000 people viewed the recovered of live chat

Over 6,000 people joined the live stream show at the same time

The challenge

How do we get men who are facing hair loss to choose Regaine again?

We found two things 

Timing:
Men often search for solutions about hair loss from 11pm to 1 am.

Secret:
Men don’t talk about hair loss.

The solution

A midnight-exclusive barber shop offers live stream chat and consultancy about hair loss. Not only aim to take care of men’s hair, but also build their emotional well-being.

Step 1:
Getting men interested with a teaser

Step 2:
Using the campaign site named with Regaine Midnight Barber Shop to imitative topics men are most interested in

Step 3:
Allowing men to share their anxieties with Key Opinion Leaders via midnight live stream talk show.

Not only teaching men how to maintain their hair, but also provides them tips to look stylish. Men’s minds were gradually opened up through small talks, and let them willing to face their critical issues about hair. After leaving Regaine Midnight Barber Shop, men will become brand new in confidence.

Not only taking care of men’s hair, comfort men’s emotion as well.