Innovative Life Lab

The solution

We created Philips’ innovative life lab.

In the first wave of initiatives, people were able to learn what their own body was trying to tell them through the five-sense interactive device, and experience the features of Philips products, and thus showed increase in favorability for Philips products.

In the second wave, we set up in-store brain wave interactive devices. Through translating emotions, we recommended the right Philips products to the right person. The performance was directly linked to sales, and was twice better on that day than in the same period.