TAIWAN
Family’s  Secrets

Family’s Secrets

Regaine

The undoubted truth reveals that every man with baldness problem is definitely coming from a family of thinning hair.

The results

After the campaign launched,

The consumers’ interest of Regaine has been increased by 315%

The interest of germinal product has been raised by 86%

The challenge

We want to make men believe hair loss is hereditary and Regaine is the best solution for them

Finding1:

Due to different level of hair losing, Man tries to find different solutions online.

Finding 2:

Lots of men don’t know hair loss is hereditary.

The solution

By TVC/OTV“Family’s Secrets”, we broke the myth, pointed the core reason of hair loss is hereditary out.

We created 3 social contents to deeply communicate the insights and deliver the different one based on user’s hair losing level.

 

In the end, we guided them to the campaign site for a quick test and face the truth of hereditary hair loss.