TAIWAN
The tallest ever wishing wall

The tallest ever wishing wall

Taipei 101 x isobar

We created the first ever digital social campaign on a skyscraper in the world. We invited every Taiwanese to share wish and love. Looking onward to 2018, let a joyous infection spread to every corner of Taiwan.  

The results

262,872 wishes on Facebook’s Chabot.

14+ million earned media value and 12 times higher than the budget.

(Also exposed in Hong Kong and Korea media)

29+ million impressions to share wishes and love.

The challenge

Looking onward to 2018, by making a wish, we want to let a joyous infection spread to every corner of Taiwan.

Though Taiwanese people are going through a negative societal atmosphere, their faith for happiness never fades. They await to turn their positivity inside to out.

Looking onward to 2018, we want to leverage new hopes for the new year to encourage people to unleash their inner power and strength to make 2018 prosper.

The solution

There’s a tiny wish inside everyone. Make it be seen, and the inner power grows big. Let’s make a wish from heart, touch all hearts.

We turned to the tallest building in Taiwan, Taipei 101, and the biggest social platform, Facebook, to create the first ever digital social campaign on a skyscraper in the world.

 

Through Facebook’s Chabot, anyone’s wish can connect from social to physical seamlessly. The wishes will show on the tallest wishing wall in the world.

 

Through every story behind the wishes, we moved everyone and connected everyone’s hearts.