During 20 years experience that bridges strategy, account management, as well as client-end experience. During his 8 years as Ogilvy & Mather's Planning Director, he serviced IKEA, Far EasTone Telecom, Coca-Cola, Ta-Chong Bank, Taiwan High Speed Rail, and more. Before joining Isobar, Tsai was the Director of Brand Management for 3 years at Far EasTone where he oversaw the entire brand marketing activities. From high-level strategy to practical execution, Oliver's well-rounded and diverse experience has enriched his knowledge of communication and marketing.