Chi has had a long and storied history in The Interpublic Group (IPG) since 1998. His last role prior to joining Isobar was as CEO of McCann Worldgroup Taiwan.
During his tenure, he grew and transformed McCann Worldgroup Taiwan from a traditional advertising-centric single agency operation into one of Taiwan’s leading digital and integrated creative agency groups. He was also responsible for launching MRM//McCann, their digital arm, to the Taiwan market, growing it to become an award-winning digital agency in the 4As.
Throughout his 20-year career, Chi has worked with a wide range of clients including adidas, Audi, Coca-Cola, FamilyMart, MasterCard, Microsoft, Nestle, Novartis, Panasonic, Pizza Hut, Taiwan High Speed Rail, Taiwan Mobile and Unilever. In 2014, he was recognised as Agency Head of the Year by both the Taipei Association of Advertising Agency (TAAA) and Advertiser Association & Brain Magazine. Chi also served as Chairman of Taipei’s 4A (Association of Accredited Advertising Agents) from 2015 to 2017.