Revolutionizing the cruise industry

Revolutionizing the cruise industry

Royal Caribbean

Giving Royal Caribbean International’s four million annual guests the first day of their
vacation back.

The results

16% increase in pre-cruise revenue year over year since we launched the new Cruise Planner.

The challenge

Vacation time is precious. Let’s allow our guests to make the most of it.

For many guests, the first day of a cruise is a busy time filled with waiting in lines to learn about and make reservations for activities and meals. Royal Caribbean wanted to streamline this aspect of the cruise planning experience. In keeping with their brand mantra, it needed to WOW their tech savvy and tech leery guests.

The solution

An intuitive tool that allows guests to avoid the lines by researching, planning and reserving online.

Our Cruise Planner is a first for the cruise industry. Completely integrated with Royal Caribbean’s existing backend systems, its responsive design empowers guests to explore an endless variety of onboard activities, dining options, shore excursions and more. Put simply, it helps guests get the absolute most of their cruise vacation.