At Isobar we understand the importance of developing products that appeal to consumer emotions. Why? Because emotions create a reason to engage with and create an emotional bond with your brand.
However, accessing emotions is difficult, and traditional research methods based on self-report tend to be biased, non-replicable, and inaccurate. To get around these limitations, we have combined emotional, behaviour, and cognitive technologies to generate insights that can transform brands.
Our proprietary applied neuroscience product, MindSight®, uncovers the emotions that allow us to decode complex human responses and generate actionable insights. MindSight® targets the WHY behind the choices we make. It’s what drives consumers to try a new product, to choose one brand over another, or to keep watching an ad.