SINGAPORE

Chye Yong Hock

Innovation Director

Chye Yong Hock
Chye is the innovation lead at Isobar Singapore, with almost twenty years of experience in digital.

Chye is tasked with researching and recognising emerging technology trends, and understanding how they can be used for implementation into client projects. 

His research and development focus centres around Mixed and Virtual Reality, Machine Control/Learning, Realtime 3D graphics, and helping businesses and brands to move away from traditional approaches to newer, creative and innovation-led ways to solve business challenges, and to deliver unique propositions.

He has executed projects for clients including GM, STB, IMDA, Diageo, Dulux, F&N locally and regionally.