The future is in our hands – I & II
Kia Motors Sweden
Two Kia campaigns who promotes their genuine effort to electrify Sweden for real – through Kia e-Niro, Kia e-Soul and their other electrically chargeable vehicles.
Take the position as the car brand which electrifies Sweden for real.
The challenge was to take the position as the car brand in Sweden, which electrifies Sweden for real. As well as making the brand Kia as a natural part of Sweden, a natural choice for Swedes.
To make Kia's choice of path for the future visible through demonstrating the range of chargeable cars they have launched in a short time.
Both campaigns want to highlight that everything we do have an impact on our world now and a long time to come. Everything from people to animals and nature affects. So, to buy an electric car today with zero CO2 emissions when driving is an investment in future generations. It is a shift. And choice of path. The future is in our hands. The first campaign launched the electric car Kia e-Niro. The second focused on Kia e-Soul and the range of electrified cars. The campaigns also communicated indirectly that Kia electrifies Sweden for real by launching several electrically chargeable cars in a short time.