Ready for the future with Telia digital index
As yet the campaign has achieved the goals for the amount of completed tests. This has provided Telia with a good material to be able to meet the needs of the Swedish workplaces to help them become more digitalised.
Since the site is an always on drive we evaluate the gathered result on an annual basis.
To make visible the ICT-solutions from Telia in a playful and inclusive way.
The aim for Telia is to help shutting the digital gap in Sweden and to help workplaces to create growth through digitalisation. As a part of accomplishing this they want more workplaces, in every sizes, to acknowledge and use their overall solutions within ICT. Our challenge was to make visible the ICT-solutions from Telia in a playful and inclusive way, and through this reach out to a broad target group.
The base in the campaign is a test which reflects the complexity of the digitalised society today
Telia has together with SKI carried out a survey in which 1000 Swedish companies have rated how digitalised their workplaces are. Based on the answers Telia developed a digital index. The thought behind Telia's digital index was to make it possible to compare the level of digitalisation between companies in the same trade, size and geographical area.
With Telia's digital index as a starting point we developed the campaign Ready for the future. The base in the campaign is a lascivious, playful and inclusive test which also reflects the complexity of the digitalised society today through a markedly graphic manner. The test is contains nine questions which are divided into four categories:
- Information flows
- Working on remote
- Social media
Each participant both gets a gathered result which includes all of the four categories, and a result for each category. The higher index, the more READY for the future is the workplace.
To give the test an added value all of the answers were adapted based on the participants index and workplace. The answers are sent to your email address after the test is completed.
Take the test!
To launch the test, Isobar also produced a launch campaign. The integrated campaign contained among other things a commercial, content for social media, an information folder about the digital index, display advertising and more content.