Kia Motors Sweden
Time spent on the webiste was over three minutes per session.
In 2017 Kia launched its two firs plug-in hybrids on the Swedish market. Even though interest and sales ad increased compared to competitors, it turned out that there was still questions and a need for more knowledge on plug-in hybrids and company cars. Kia, as a new player in the segment, needed help creating awareness and establishing thought leadership.
In 2017 Isobar and Kia launched Plug-In Hybridkollen. A microsite on kia.com packed with information on all things plug-in hybrid, created to educate the target group who was in need of more information and useful tips on choosing a plug-in hybrid.
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