Honor 8 – For the brave

Honor 8 – For the brave


We launched the new smartphone Honor 8 together with two strong challengers: rap pioneer Petter and reality TV star Tove Styrke

The results

While the campaign is still ongoing, preliminary results are looking good. All KPI metrics, web page visits, social media interactions and sales, are above all expectations.

The challenge

Honor is a sub brand of the Chinese smartphone manufacturer Huawei. Huawei is a strong player on the international market, but virtually unknown in Sweden. How could we create a campaign that could give Honor a foothold on a market dominated by a few strong competitors with great financial resources?

The solution

Both Petter and Tove Styrke are individuals who have succeeded by constantly challenging themselves and making their own choices in life. In our films we dramatize their challenges and show how Honor 8 thanks to innovative technology can work as an enabler. For them and for everyone who dares to choose for themselves.