A Swedish classic

A Swedish classic


We choose to dramatize the connection that everyone has with the world’s best known packaging and told the Swedish part of the story behind the iconic bottle.

The results

The video part of the campaign alone got a reach of over 1,3 million.

The challenge

The purpose of the campaign was to celebrate the fact that a hundred years have passed since the swede Alexander Samuelsson created the most famous packaging in the world - the curvaceous bottle from Coca-Cola. But how do you dramatize the emotional connection to an American brand that can come across as alien to many swedes?

The solution

We created the campaign site coke100.se where visitors with starting-point from their own year of birth where able to explore popular culture, music and not least: ads and commercials from Coca-Cola from the last 100 years.