The Happiness Experiment nominated for an OBIE-award
On February 15, we got the joyous news that our Coca-Cola Happiness Experiment was nominated for the prestigious OBIE-award for the OOH-medium.
Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.
Even though we haven’t won anything yet, the fact that we got nominated really makes us smile. And that actually summarizes the campaign goal for The Happiness Experiment – to make people smile more.