VTB - the Story of One Rally
163% of new readers in Sports section at VTB Russia website.
11,5 minutes - the average time spent on the site.
14 pages visit depth.
To burst out a leisure interest
To tell the audience of vtbrussia.ru about the achievements of the legendary Rally team KAMAZ-Master sponsored by VTB.
To build VTB image as modern socially active brand.
Execution of special project with the same duration as the rally.
We transformed people’s relations with bank service and created a special long read full of exciting interactive and colorful graphics, which was updated during the rally. It was merely the first banking document read from the very beginning till the end.