Simon Gill heralds Experience as the next battle ground for brands

At the latest edition of The Digital Marketing Forum, the largest and oldest digital marketing event in Romania, Simon Gill, CXO Isobar EMEA took centre stage to discuss the changing role of brands, introduce Augmented Humanity and outline five trends for achieving potential in an age of experience.

In front of a crowd of 300 attendees, the majority clients, Simon shared his belief that people “don’t buy brands, they join them,” and demonstrated how Technology is driving new brand behaviours, fundamentally changing the consumer-brand relationship. 

Simon also introduced Augmented Humanity, a concept that aims to capture what happens when humans work in technology and machine intelligence to expand and enrich life.  The thinking shares the belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity. Simon explained why Isobar believes that this is an important moment in human history, and outlines some of the myriad opportunities that these technological developments open up, shining  a light on some of the challenges posed by digital disruption.

Isobar’s five key trends for 2019 are: 

• The evolving interface - How the intersection between humans and technology is changing
• The human algorithm - How data can help us to better understand ourselves and enable better decisions
• The fluid vs the collective self - How the digital world enhances personal and collective experiences
• The trust paradox - How technology can help – or hinder – our understanding of the increasingly complex world around us
• The transformed experience - How Augmented Humanity enables us to feel and experience the world differently and in deeper ways

You can read about it here.