Leading Digital agency Kinecto linked by Isobar becomes Isobar Romania

Today Kinecto has announced that it will complete its integration into Isobar and will rebrand to Isobar Romania. The team will further power Isobar’s creative and digital capabilities, delivering experience-led transformation powered by creativity. The Kinecto team will be reinforced by Isobar’s strategic, consulting, and technological capabilities around the world.

The agency joined Dentsu Aegis Network in 2013, as a full service digital creative agency. Since then, Kinecto linked by Isobar has leveraged the capabilities and expertise across the global agency to refine and extend its strategic, consulting, and creative capabilities. In addition, Kinecto grew its client portfolio, and became a strategic partner for clients transitioning to the digital economy in Romania.

Today, the team delivers experience-led transformation, specifically through the delivery of ecommerce platforms, mobile CRM applications, loyalty programs, brand and promotional, UX / UI projects and social media content and management for local and international clients including IKEA, Vodafone, Telekom, METRO, ING Bank, Bitdefender, Bonduelle and Mondelez.

Launched in 2003, Kinecto was one of the first digital pioneering agencies, driving digital products and services for brands and businesses in the market.  Within Romania, Kinecto has become an enviable “place to work” as a result of its culture and openness, its daring approach and visionary projects. The team are proud that generations of digital marketeers have learned from the Kinecto spirit.

Radu Ionescu, COO Dentsu Aegis Network and founder of Kinecto said, "Almost 17 years ago I started Kinecto with a dream to change the way consumers interact with brands. We've been doing this as part of a global Isobar for the past 6 years - and it's the perfect timing to acknowledge we are one global team, as digital transformation is changing radically the way consumers interact with brands"

Jean Lin, Isobar Global CEO said, “The team’s creative approach it critical to delivering experience-led transformation. Without creativity, digital agencies cannot deliver experiences that can differentiate brands and deliver consumer value. It has been a long time coming and we are proud to officially call Kinecto, Isobar Romania and welcome the whole team to the family”

For further information please contact:

Carmen Simion / carmen.simion@dentsuaegis.com / 0722229629

About Isobar:

Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital.   Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products & services offering.  Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year.   Key clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com