My design by MO
8316 pieces were created
57,537 individual users
338,897 page views
57,000 euros in average earnings (estimated)
Engage and boost the MO fan community on Facebook
MO is a new national brand, born as the important evolution of Modalfa, which has a Design & Product Development team that is 100% Portuguese to create their exclusive collections. In the affirmation stage of its new identity, the relationship with a younger public and further digitization is crucial to the growth and strengthening of its power to attract.
Transforming MO fans into fashion designers
“My design by MO” consisted of a digital platform where participants could create as many clothes as they wanted from the brand base elements. These pieces could then be shared and voted on by other participants and users. The event, with a duration of one month, was reported only on Facebook and an Isobar newsletter. All initial expectations were exceeded two more (likes and visitors) and up to eight times (created pieces) more.