To Be, or not to B-Online

We often talk of conversion rates. But we also know that the ultimate conversion rate is a closed sale. Therefore, there is no greater challenge for those seeking results than an e-commerce website, where success is directly measured by sales. B-Online, the Portuguese financial and business management software house, presented Isobar with that exact challenge: to increased sales through their new website. Our analytic work and diagnostic reports have already been carried out, ranging from SEM and SEO to the fine tuning of copy. We’re now entering the implementation phase, and  we can’t wait to hear the cash register ring…