In Motion we Thrust

5,000+ advertising messages per day – the current average number for a city-dwelling consumer. As share-of-attention becomes the single most important KPI, video has risen to the level of absolute necessity.
According to the Content Marketing Institute and Mediapost, video is instrumental in audience retention and can increase purchase intent by 97%. And when you consider the customer journey funnel, Educational or ‘Explainer’ videos are ranked at the very top in taking the consumer to the next level. In addition, educational videos can work well to generate leads through social-media sharing and help SEO when posted to YouTube (No. 2 search engine after Google). Needless to say, this is where motion graphics play an pivotal role, by combining video, graphics, caption and animation into seamless user experiences.
If it’s not moving, it doesn’t get noticed. If it’s not visually appealing, it doesn’t register. If it doesn’t tell a compelling story, or clearly explain a concept or procedure, it doesn’t reach hearts nor minds. That’s why our Motion Graphics capabilities have been raised to the level of top priority. That is why Motion Graphics are now an integral part of our service offering. And looking at what we’ve already produced (https://vimeo.com/isobarpt), it’s been completely worth all our investment in time and resources.

In video consumers trust these days, so in Motion we Thrust into the future…