Francisco Leite is the new User Experience "Shogun" at Isobar


Francisco Leite is the new User Experience "Shogun" at Isobar

‘Shogun’ is a Japanese term that combines the word ‘Sho’, meaning ‘Commander’, and the word ‘Gun’ meaning ‘Army’. Up until the end of the Japanese feudal System, in the XIX Century, a Shogun was the supreme commander of all the armies in Japan. He was also the most powerful man across the Nipponese empire.

“After almost 15 years of working, I can confidently state that all projects start from scratch. All projects are different. All projects are outdated as soon as they get started. And the best thing I can get out of this chosen path is the fact that I become richer every single day. I get richer from the experience of knowing that tomorrow I will know nothing again, so I will learn a lot from it. I learn from the people I work with, I learn from my family, I learn from my students, I learn from my elders and from every person I come across. I have learned and am still learning from the masters I have had since I was 4. Judo, Kickboxing, Muay Thai

and Boxing have shaped my character, both personally and professionally. Discipline and perseverance are two cornerstones in my life. Probably driven by these influences, I have always had a penchant for Eastern Culture. Akira Toryama, Takashi Murakami and Haruki Murakami have always been my source of inspiration.”

We’re confident we have chosen the Shogun for our creative work well. And of course, we will be confirming that as soon as our next projects get online.


Latest news