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Alegro's new website

18/09/2019

Alegro's new website

We are thrilled to announce the launch of Alegro's newly revamped website that aims to simplify the user browsing experience and to present the Alegro's new identity!

Forum Sintra and Forum Montijo shopping centres are now Alegro, and they were rebranded with the new Alegro identity: The new logo reflects Alegro positioning: a smile was added to the name of the company. The new logo is Alegro's face, composed of graphic elements that represent the areas of the Shopping Centres: Eat (smile), Relax (circle) and Play (triangle)!

Creating a user-friendly website with the ability to seduce and captivate the user is always at the top of Isobar's mind. Hand in Hand with this, was created and implemented an optimised SEO and content strategy by iProspect. This way, when users search for a specific service or a Shopping Centre, they have a better chance to go directly to the Shopping that they had in mind. This strategy results in a more qualified audience and better on-site performance. More importantly, it ensures that the website meets Ceetrus' real communication and business needs and the most demanding performance criteria.

Ana Inocêncio was the Project Manager for this project and this were her words to the team: "it's a bliss when all the team come together and rally for the last mile. I only wish to thank you all for all the effort and dedication that made this deployment of new Alegro website a success. It is good to be part of a team that understands the sense of urgency and companionship"

Meet the Isobar team: Ana Inocêncio, Claudia Cruz, Daniel Serrano, Miguel Mateus, Paula Carvalho and Pedro Monteiro.

Lisbon

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