The 4 elements

The 4 elements


Fire, water, wind and earth versus modern and uncompromising ŠKODA

The challenge

Be smart, be distinctive

We had to find a distinctive way to present 4 ŠKODA sale models at the moment when all car brands "scream" about the sale of the year. At the same time show in action safety and comfort systems.

The solution

The 4 elements

There is no better place for testing safety systems than stepping on the ground overtaken by nature elements. We created a campaign, where fire, water, wind and earth are trying to hold back ŠKODA cars. Each element has its own nature, just like every ŠKODA model has its unique design and specifics. We focused on building sensations and we were looking for visually interesting solutions.