A7 Sportback – story of a revolutionary design
A7 Sportback – an ambassador of a revolutionary design
Our task was to create a campaign that would communicate the design and establish the A7 as the new iconic Audi. We had to come up with an idea that would appeal to a target group that is very hard to reach. Why? Because the progressive executive is not susceptible to ads. What he wants is knowledge.
We have told a story of design, luxury and technology
There was someone who speaks the design language of the new A7. And we decided to engage him. Meet Robert Konieczny.
The renowned Polish architect famous for his courageous and innovative projects, winner of the most prestigious architecture awards all around the world became the ambassador for the new Audi A7.
We met with Robert Konieczny in his latest project and created a series of videos there in the By The Way House that is, as the name suggests, wrapped in its own driveway. Each video had the form of an interview and told a story that connected the iconic designs of Mr. Konieczny with the identifiable A7. He elaborated on the design, luxury and technology and showed that you have to be daring if you want to become the avant-garde that everyone admires and wants to follow.