POLAND
 Videos of Krzysztof Gonciarz in ACUVUE® OASYS with Transitions™ campaign

27/02/2020

Videos of Krzysztof Gonciarz in ACUVUE® OASYS with Transitions™ campaign

Krzysztof Gonciarz is cooperating with Johnson & Johnson’s ACUVUE® brand. 

For this campaign, Krzysztof Gonciarz has made two videos. The first one, "Rzeczy, które widzę" is about perceiving all that surrounds us in a natural way. Krzysztof Gonciarz tells about how his perspective on the world and what is „nice” has changed over the course of a few years, showing us around the places that fascinate him in Japan. The video has been recorded in 6K technology and makes for a part of the "Wyostrz ciekawość" communication platform. 

The second one resembles a "making of" material, presenting behind-the-stage perspective  of "Rzeczy, które widzę".  Krzysztof explains the idea behind the video, walking viewers through each scene, while talking about the features of ACUVUE® OASYS with Transitions™. As it turned out, they had had so much impact on his experience that he decided to take off his glasses for them.  

The content prepared by Krzysztof Gonciarz constitutes a part of the "Wyostrz ciekawość" communication platform, embracing videos about people whose daily work requires good eyesight. This requirement is met thanks to ACUVUE® OASYS with Transitions™ contact lenses, enabling the users to accommodate themselves to harsh conditions. Previous material featured Małgorzata Socha (actress) and Maria Andrejczyk (javelin thrower). 

"Wyostrz ciekawość" communication platform was created by Isobar Polska agency (Dentsu Aegis Network Polska), which since November 2019 has been responsible for strategy, creatives and social media management of the brand, as well as content creation.

Warsaw

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