Vectra joins the group of Isobar Poland’s clients
Vectra has become a new client of the Isobar agency, part of the Dentsu Aegis Network Polska group.
As part of the cooperation, Isobar will be responsible for preparing a new version of the cable operator’s telecommunications service. The agency’s tasks will include preparation of the graphic concept, information architecture and technical implementation of the consumer website, as well as its hosting and maintenance.
The project cooperation has been established on the basis of the bid, which took place in November 2016.
Vectra is Poland’s second largest telecommunication cable operator, in terms of the number of subscribers. It services over 963,000 customers in 389 cities throughout the country. Vectra’s basic offer provides access to television channels in both analogue and digital versions, stationary and mobile broadband services, as well as stationary and mobile telephone services. Vectra has one of the most attractive digital television offers on the market in terms of the number and diversity of channels available - a total of 239, including 103 in HD. It has 700,000 digital TV subscribers, 563,000 stationary and 13,000 mobile Internet users, as well as over 200,000 stationary telephone subscribers.