The 2 for U Challenge - A new McDonald’s campaign form Isobar
The 2 for U Challenge campaign will promote 2 for U promotional offers, which are available in the McDonald’s mobile app and change every day.
Every day during the promo, a new, different promotional offer will be introduced, and it will be available in the McDonald’s mobile app only for that one day.
Isobar Polska is responsible for the creation and for the communication strategy. The media house OMD is taking care of media planning and buying. The TV spot and digital spots have been created by Isobar Polska in cooperation with DDB and Studio Filmowe OTO.
The communication will be aimed at younger consumers. The promo will be supported by a TV campaign and an online campaign which refers to the InstaStories format. Social media will be used for teasers and challenges, and to encourage users to open the app (or to register there) and use the offer.
Challenges are something young people online are very interested in nowadays. This is the content they like to watch and create themselves when they meet, that’s why we’ve decided that the 35 2 for U offers are 35 reasons for communication and for creating 35 videos presenting spectacular activities involving a group of friends and the 2 for U products.