Play launches a new loyalty platform – gamification platform


Play launches a new loyalty platform – gamification platform

A new loyalty-gamification platform Player Play has been launched. All Play subscribers will be able to log into the website http://player.play.pl/, participate in dedicated games and exchange all won points into additional services.

Games and activities available on the website are aimed to get the subscribers closer to the operator’s services. The platform will be gradually developed. Currently, there are games concerning added services available for all Play users such as Internet Protection and Audiobooks. All activities presented in an attractive form represent the operator’s services and comminicate to users important information concerning solutions proposed by Play.

- Player Play is not just fun and games but also promotion of added services and of our channels of communication. We appreciate loyalty and engagement of our clients and we are delighted that they so willingly use our services and those of our partners. – says Marcin Winkler, Head of Internet Marketing at Play.

For the completion of each game and the execution of the proposed activities, each user receives points that can be exchanged for services or prizes. Users also receive badges, and each of the results goes to the ranking. Access to the platform requires setting up an account. It is also possible to log in by using a Facebook account.

Player Play is supported by a social media campaign.

Isobar Poland, belonging to the Dentsu Aegis Network Poland, is responsible for the implementation, maintenance and constant service of the platform.


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