'okazYEAH! po Twojemu' — McDonald's introduces personalised promo offersOwing to the 'okazYEAH!' event, the users of McDonald's mobile app can customise their promotional sets.
The 'okazYEAH! po Twojemu' online campaign is supported by Maffashion and Rezigiusz. These popular influencers promote the event’s core idea (everyone can make their own okazYEAH!* at McDonald’s) with their own unique flair.
The creative, strategic and project management parts were carried out by Isobar Polska, and media purchases were finalised by OMD. The main campaign ad, as well as other digital formats were the joint effort of Isobar Polska, DDB and OTO Film Studio.
*A play on words – okazja (chance/event) + yeah; okazYEAH! sounds like okazje (plural form of okazja). Po Twojemu means your way/the way you like it.