Nature’s wisdom — Isobar’s video adverts for the Enfamil brand
Enfamil (Mead Johnson Nutrition) is in course of deploying a support campaign promoting Enfamil Premium MFGM2.
The milk formula producer has an ATL campaign supporting Enfamil Premium MFGM 2*. These products contain an ingredient found in natural breast milk (MFGM — Milk Fat Globule Membrane) that improves child’s immune system and brain development.
This campaign yielded 30’’, 15’’ and a 6-second video ads that will be used for offline and online communication. The longer ads will be broadcasted on the TVN, TVP and Polsat channels.
Isobar Polska (Dentsu Aegis Network) is responsible for the strategy, creation and creative supervision for this campaign. The video ads were directed by Devon Dickson. Papaya Films and Televisor were responsible for production and post-production respectively. The media were bought by Zenith and OMD.