Isobar prepares a new product campaign for Provident


Isobar prepares a new product campaign for Provident

On 3 April, Provident, the cash loan market leader, launched the advertising campaign “Mam Plan” (‘I Have a Plan’), which refers to the Polish hit from 2000. In the spots, Provident promotes an online loan with APRC under 10%.

The spots use the melody of a Polish hit of the summer 2000. The protagonist of the advertising videos is a young father. The man is singing, enumerating all the things his son will have: a desk, cars, a swivel chair, stairs, a grey carpet, a real goldfish, a house, a fast flying jet plane, because the father has a plan and is going to realize it. All thanks to a loan with low APRC and low monthly payments.

- In Provident, online business is growing fast, mainly thanks to attractive financial products, e.g. with low APRC or a long repayment term, which we offer on the Internet. Our new advertising campaign “Mam Plan” reminds the customers about the product offer “Pożyczka na 48 miesięcy” (‘Loan for 48 months’) for new customers, which has been available at Provident Polska since November last year. Customers can receive from 5000 to 20 000 PLN and repay it in 48 monthly instalments. Annual Percentage Rate of Charge (APRC) of the loan equals 9,87%. Of course, the condition for granting the loan is a positive outcome of the assessment of the consumer’s creditworthiness - says Andrzej Zackiewicz, Director of the Brand Development and Marketing Channels Management Department.

Isobar Poland is responsible for the strategy, creation, overseeing the production and for digital support. The spots were produced by Propeller Film. They will be broadcast by main TV stations. 

Isobar Poland has supported Provident when it comes to strategic and creative solutions, and has been responsible for the brand's digital activities since 2014.


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