Isobar Polska wins pitch to provide Vectra with comprehensive creative servicesThe Isobar Poland, operating as part of the Dentsu Aegis Network Polska group, will be providing creative services to the country’s second largest telecommunications cable operator, in terms of the number of subscribers. Isobar will be responsible for the communication strategy and creative support in the areas of ATL, BTL, digital and social media.
This cooperation is the result of Isobar winning the bid in March of this year. Vectra will also be collaborating with Isobar on web development, and the agency will be responsible for creating and maintaining the operator's website.
Vectra is Poland's second largest telecommunications cable operator, in terms of the number of subscribers. It serves over 963,000 customers in 389 cities across the country. Vectra's basic offer provides access to television channels in both analogue and digital versions, stationary and mobile broadband services, as well as stationary and mobile telephone services. Vectra has one of the most attractive digital television offers on the market in terms of the number and variety of channels available – 245 in total, including 108 in HD, and 100 available online. It has 700,000 digital TV subscribers, 563,000 stationary and 13,000 mobile Internet users, as well as over 200,000 stationary telephone subscribers.