Isobar Polska and Red8 Advertising working on a campaign supporting the opening of Park of Poland
The agencies Red8 Advertising and Isobar Polska, which belong to the Dentsu Aegis Network Polska group, have won a tender for a campaign supporting the opening of the first stage of Park of Poland: “Suntago Wodny Świat” (‘Suntago Water World’), the biggest roofed water park in Europe.
The agencies are preparing an ATL campaign which will be broadcast in the last months of the current year.
The cooperating teams of Red8 and Isobar were also responsible for the first part of Park of Poland’s communication —recruitment to “the best job in the world” when the water park was looking for candidates for lifeguards. In August, dentsu X prepared an event during the press conference marking the official end of the construction.
Park of Poland is an amusement and recreation park which is being built in a village called Wręcza, in the municipality of Mszczonów. The construction has started at the beginning of 2017, and the first stage of the project, that is a tropical water park 'Suntago Water World', is to be pened at the end of the current year.