Isobar Poland with a new stage of the 'Mam plan' campaign for Provident
The 'Mam plan' campaign, supporting Provident’s 'Prosta Pożyczka' product, has commenced its next instalment. Isobar Poland is responsible for the project.
This campaign is carried out in both ATL and digital channels. It will feature 15- and 30-second-long advertisements aired by Poland’s biggest TV channels. They will also be available online. Once again, the campaign is backed up by Roch’s 2000 hit song, 'Mam plan'.
Isobar Poland is in charge of the strategy, creative concept and supervision as well as online performance, while Propeller Film has produced the advertisements. The twofold Media Planning aspect of the campaign, including TV and Internet formats, belongs respectively to OMD and Sales & More.
The 'Prosta Pożyczka' product can be summarized by saying that the client knows precisely how much the loan is going to cost in its entirety. It’s always 20% of the sum lent.
Since 2016, Isobar has supported Provident in terms of strategy and creative solutions while taking responsibility for digital campaigns, thus promoting the products of the loan market’s leading company.