Isobar Poland wins the EPICA Award for the project "Photos for Life" for the Rak'n'Roll Win Your Life! foundation
The Awards ceremony took place on November 20th at the prestigious advertising festival Epica Awards. Isobar Poland returns from Amsterdam with a bronze award in the category of Business to Business Direct. Isobar Poland is the only Polish agency that have won the Epica Award three years in a row.
"Photos for Life" is the world's first charity bank of stock photography and all profits from the sale of the photos will support the therapy of cancer patients, beneficiaries of the Rak’n’Roll Win Your Life! foundation. The aim of the project is to break a spell cast on the illness and to change the way in which cancer sufferers are perceived. As part of the initiative, twelve people who are fighting cancer or have already completed the therapy agreed to share their image with the public. "Photos for Life" works similarly to commercial stock sites. The www.photosfor.life website presents professional photos taken by the best Polish photographers from the SHOOTME agency: Jacek Poremba, Paweł Fabjański, Łukasz Ziętek, and Karol Grygoruk.
The Epica Awards shortlist included also "Dance for Life", a project implemented by Isobar as part of the "Z Kujawskim pomagamy pszczołom" bee-saving programme.
Isobar Poland is the only Polish agency that have won the Epica Award at the advertising festival three years in a row. Last year, the agency received a silver award for "Smiling Monuments", a campaign implemented for the brand of blend-a-med, and two years ago the agency also won a silver award for "Touch the Sound" campaign for the Polish Radio.