Isobar Poland establishes cooperation with Arla Foods
Isobar Poland is responsible for the social media activity of the brands Apetina and Lurpak belonging to Arla Foods.
From April 1st, Isobar Poland is responsible for supporting the brands Apetina and Lurpak in social media. The agency will create the strategy of the brands’ presence in social media, and will be responsible for creation and execution of activities as well as for moderation. Isobar will also manage the contents of both brands’ websites.
Isobar Poland is not the only company belonging to the Dentsu Aegis Network Poland group which supports brands belonging to Arla Foods. Carat media house has been responsible for strategy, media planning and buying since 2004.